UX Challenge Playbook

This guide was designed to support innovation agencies, development agencies, research and education institutions, businesses, as well as public administrations, to learn how to set up an open innovation initiative to foster the user-centered design of products and services.

In particular, we present in detail the UX Challenge, a hackathon-alike innovation contest that allows companies to engage with design talents and professionals with the aim to test and improve the user experience and usability of digital products and services.

Large-scale pilot results and guidelines for improvement

This deliverable includes the report of the 7 UX Challenges that were held in the seven partnering countries.

Along with the reports, the main results and outcomes are reports, along with feedback from the partners piloting the UX Challenges.

This deliverable is designed to provide comprehensive information about how each of the seven UX Challenge was executed.

Evaluation of scheme impact through RCT

The results of this Randomised Controlled Trial (RCT) suggest that the UX Challenge is a promising way to improve participants’ objective and practical knowledge about design sprint and digital design.

Positive, even if not statistically significant, impacts were also found on participants’ positive attitudes towards digital design.

However, participants did not show any higher intention to adopt digital design in their companies as compared to the control group.

Project Communication Plan

The main objective of the communication plan is to provide a framework to promote the 200SMEchallenge project, its activities and ongoing findings and results to a multitude of audiences. This strategic objective, however, must be divided into two smaller fractions:
1) communication of the project and its results (to be done by project’s communication officer and each project’s partner);
2) communication of UX challenge to its specific target audiences and their attraction to the initiative (to be done by each project’s partner).

Research plan for pilot scheme impact evaluation

This deliverable describes the methodology of the “200SMEchallenge” Randomized Controlled Trial (RCT) study. It first describes the setting and motivation of the trial. Then it provides a detailed description of the target population, the selection of participating companies and the tested intervention. The experimental protocol will then describe the logic behind the tested intervention, the trial design, the randomization procedure and the data analysis plan. Also, the deliverable provides an overview of the monitoring activities and a risk assessment and contingency plan.

Partner’s Handbook to the Experimental Scheme

This deliverable aims at providing project partners with all the needed guidance to set up and execute the UX Challenge, as stated in the Project Plan. The deliverable is also publicly available to external innovation agencies that might be willing to embark in the same effort, though not as part of project 200SMEchallenge. In the light of the results of the experimental pilot and RCT – Randomized Control Trial study, another more specific deliverable will be made available by the project with the specific purpose of building capacity for adoption of the piloted scheme beyond the project consortium (D2.2 Practical Guide for Innovation Agencies to adopt and scale up the scheme).

Dissemination and exploitation plan

This deliverable describes the dissemination and exploitation strategy and plan of the 200SMEchallenge project as well as the related activities for all partners. The objectives of the project’s dissemination and exploitation activities are to guarantee a wide impact of the project, to promote the future large-scale adoption of the piloted scheme and to raise awareness of the potential usage of the developed concepts and solutions. These aims will be achieved by a number of dissemination and exploitation activities, e.g. by presenting project results at national events, the stakeholders’ Scheme Scale-up Workshop and the
final project conference, by disseminating relevant deliverables via email and the project website, by publishing results in online repositories and in scientific papers as well as by involving stakeholders willing to adopt and scale up the scheme.